Introduction
The phrase 'What is... But Actually Isn’t...' has become a widely used and recognized expression in Internet meme culture, particularly among those engaging in humorous self-contradictions or pointing out the complexity of a topic. This expression highlights the idea that things are not always as straightforward as they initially appear, encouraging deeper thinking and nuanced perspectives.
Origins and Usage
The phrase “What is... But Actually Isn’t…” has gained popularity through social media platforms, forums, and especially in online meme culture. It is often used to address situations where a seemingly straightforward answer or concept is later complicated or contradicted. This phrase is particularly effective in online communities where humor and irony are prevalent.
Expressions of Nuance
Users frequently employ this phrase when they want to highlight the complexity or contradictions within a topic. It is used to convey a sense of ambivalence or to present ironical points. For example, consider the following meme:
Meme 1: Ya like Marvel If you have watched Thor: The Dark World you would understand this one.
Explained: Loki fakes his death and at the end only the viewers get to see that Loki is alive.
This meme illustrates a common use case, where an initially positive statement is later contradicted, highlighting the complexity of a character's actions and the viewer's experience.
Examples of Complex Contradictions
Another example can be seen with organizations or concepts that claim to have one purpose but are later found to have a different or less beneficial outcome. This form of irony and contradiction is prevalent in various contexts, including:
PETA (People for the Ethical Treatment of Animals)
PETA stands for People for the Ethical Treatment of Animals, and its name easily lends itself to ironic expressions due to its ambiguous meaning. Despite being a vocal advocate for animal rights, PETA has been criticized for prioritizing certain issues over others and for their controversial methods. For instance:
“PETA stands for People for the Ethical Treatment of Animals and it sounds like they care for animal rights but in reality… focus on the wrong issues and don’t help animals. They euthanize most of the animals in their shelters they attacked Steve Irwin when Google included him in the logo as a memorial and blamed him of animal abuse and cruelty.”
Skype (The Persistent Undead)
Another example is the concept of software and technology that seemingly ‘dies’ but continues to run in the background, known as the “zombie process.” This is illustrated by Skype, which often lingers despite the user’s attempts to close it:
“Skype keeps running after you ‘close’ it.”
SEO Optimization and Google's Requirements
When creating content that includes phrases like 'What is... But Actually Isn’t...', it is important to ensure the article is optimized for SEO. This includes:
Keyword Placement
Embed your keyword, 'what is what is but actually isn’t', in the title tag, headers (h1, h2, h3), and content to improve search engine visibility. Additionally, use it as a footnote in your article to emphasize its significance.
Meta Description
Write a concise and compelling meta description that includes the keyword phrase. This should entice users to click through to your article. For example:
“Explore the humorous and controversial phrase 'What is... But Actually Isn’t...'. Understand its impact on internet meme culture and how it has been used in various contexts to highlight contradictions.”
Internal and External Linking
Add links to related articles and external resources that discuss similar themes. For example, you could reference articles about other memes or concepts that have undergone similar transformations.
Image Optimization
Include high-quality images relevant to the memes and topics discussed. Use image alt text that includes your keyword phrase to help search engines understand the context of your content.
Regular Updates
Keep your content fresh by regularly updating it with new examples, information, and insights. This helps maintain the relevance and engagement of your article over time.
Conclusion
The phrase 'What is... But Actually Isn’t...' continues to be a versatile and humorous expression in internet meme culture, serving to highlight the complexities and contradictions of various topics. By understanding how to use and optimize this phrase, you can create impactful and SEO-friendly content that resonates with a broad audience.